Card Payments in Turkey: Trends in contactless and mobile payments

This is the last part of a two-part series about card payments in Turkey.  The first part of the series provided a market overview.  This post looks at trends in contactless and mobile payments.

When it comes to contactless space, Turkey is the second country in Turkey after the UK. Number of contactless credit cards have almost reach % 6 of the total number and it seems that the growth will continue. Garanti Bank leads the market here and there are unconfirmed plans that they will migrate all the card portfolio into contactless cards.

Card payments in Turkey: Market Overview

Turkey is a trend-setter in the card payments space.  Understanding what is happening in Turkey could help us understand our own markets.  

Mr Burak Ilgicioglu is the guest writer, and provides an overview of the market and trends there.  Burak has been working on card payment systems since 1994. He has worked for 4 different banks and 2 different payment processors and still working for a bank as the card payment systems analysis manager in Turkey.  He is married with 2 kids. His main areas of interest are smart cards, contactless systems, Visa & MasterCard systems, networks and regulations. He is the creator of the blog focused on contactless systems : http://contactless-world.com

Visa India

Have you heard of Visa India?  I came across a news article today referring to such a company.  When you visit the Visa site and select India, you go to Visa South Asia section.

I am not trying to make a big deal of this innocuous article.  Given the background about NPCI, quite a few folks whom I interact with suggest that a Visa India (similar to Visa Europe) is a reasonable market response. 

Interview with Prof Das re: Cashless Payment System in India

The response and discussions triggered by Cashless Payment System in India - A roadmap has been marvelous.  Discussions among payments professionals [in India] have invariably gravitated to debating either suggestions in the report or the broad press coverage the report received.  For sure, the report has helped bring the spotlight to the niche area of electronic payments and its role in an emerging market.

While Prof Das, the author of the report, has been understandably busy, he took some time off to talk with Mr Manju Murthy.  Please find below the excerpts of the conversation:

MM: Why did you feel there was need for this report?

Review of report: Cashless Payment System in India

This post reviews Cashless Payment System in India - A roadmap authored by Prof Ashish Das, IIT Mumbai and Ms Rakhi Agarwal.  This report is a well researched and comprehensive report which is a must read for payments professionals, those who focus on India and others as well.  The report is unbiased and credible as the authors objective has been to identify factors to deliver an effective and efficient retail payment tender for India.  As a professional addressing opportunities in India, I have been waiting for this report for a while now.  The 104-page report did not disappoint.  While I normally do not have much patience (or attention span) for long documents, this report was an easy and quick read.  I encourage you all to read this report.

The summary of the findings are:

Mobile POS for Micro-merchants

I have been intrigued by the trend to accept mag stripe cards while on the go.  Mobile POS terminals have been used by large organizations for a while now (e.g., rental car drop-off).  However, acquirers did not find it cost-effective to offer similar services to micro-merchants (baby-sitter, handyman...) [US Market size/TAM of 26M].  The total transaction volume handled by these micro-merchants did not justify addressing this unmet need.  Payment received via cards by micro-merchants monthly can vary widely, starting from as little as nothing to thousands of dollars.  While most micro-merchants would like to keep their fixed costs to a minimum, those that wanted to have the facility to accept cards had very few service providers selling them this service [at a premium].

Note: This post evaluates the opportunities in the US market only.

Who cares about US mobile payments

The latest mobile payment announcement (Mercury NewCo) is note worthy.  AT&T and Verizon among them have over 170M subscribers, and would deploy 60M handsets annually (assuming an average of 3-year plans).  Assuming half of the handsets on offer support mobile payments, and a third of those subscribers activate their mobile payment service, we can expect about 10M new mobile payment cardholders each year.

It may not come as a surprise that nearly half a dozen banks offer MasterCard PayPass cards, and 10 issuers offer Visa PayWave cards. These banks have already deployed over 60+M contactless cards over the past 5 years.  There is a 1 in 3 chance that US readers of this blog have a contactless card in their wallet.

You might wonder why I jumped from mobile payments to contactless payments.  Elsewhere in the world, these two payments are synonymous.  I would tap my phone to pay for products/services.  Consequently, I am assuming that this latest announcement is going to be along similar lines.