Sunday, September 7, 2008

Merchant deployment of Contactless POS terminals in the US

What is the merchant motivation to deploy contactless payments in the US?

The oft cited reasons for merchants to deploy contactless payments are speed and convenience associated with total transaction time. Cash replacement is also cited as a reason.

Consequently, QSR (Quick Serve Restaurants) space, gas stations, convenience stores... seem to be the obvious targets.

What is the motivation for Office Depot, Best Buy... to deploy contactless POS terminals? What would the reasons be for grocery stores to upgrade their infrastructure to contactless? Is the standard equipment (POS terminal) upgrade cycle is sufficient reason for merchant to swap out for the new terminals?

Look forward to hearing your thoughts.

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